What if business wasn’t just about profit — but about responsibility, integrity, and real-world impact?

In this episode of Manifestly Good, Simon sits down with Luke Faccini — founder of purpose-driven branding agency Sponge marketing and community builder behind Good North — to explore what it looks like to align your work with your values.

Luke’s path hasn’t been linear. From running with the wrong crowd as a teenager to building a values-led business straight out of college, his story is one of hard pivots, honest self-reflection, and the courage to choose meaning over money.

This episode is a powerful reminder that integrity isn’t a marketing strategy — it’s a way of living. And when your values are clear, your decisions get simpler (even when they’re hard).

If you’re a founder, leader, or anyone trying to build a life and career that actually means something, this one will resonate.